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Why Replicate is joining Cloudflare(blog.cloudflare.com)
47 points by chmaynard 7 hours ago | 32 comments
  • tzury2 hours ago

    I gave Replicate a shot but needed to run on my own GPUs, so I initially used Cog to port the workload.

    I quickly realized Cog was an obstacle rather than an accelerator. I replaced it with a lightweight FastAPI layer, which immediately unblocked me:

      1. Native I/O with Google Cloud Storage.
    
      2. Freedom to use the latest Torch and Nvidia Docker images without abstraction overhead.
    
      3. Running Torch and TensorFlow in parallel (legacy model constraints that Cog struggled with).
    
    It forces the question: What is Replicate's value proposition for a startup where the founders are competent engineers? If you aren't afraid of a Dockerfile, the "ease of use" premium evaporates.

    The answer to that question is likely this acquisition.

    The standalone AI middleware market is precarious; the landscape shifts too fast and technical founders will eventually outgrow the training wheels.

    Folding into Cloudflare gives the team a sustainable home to leverage the platform's scale, rather than competing solely on a container abstraction layer.

    Wish them the best. Cloudflare’s infrastructure is likely the right environment to turn this into a high-leverage product

    • paprikanotfound8 minutes ago |parent

      Me too. After trying it out I found Cog to be super frustrating to use and the only use case for me ended-up being trying out a new model through the web UI occasionally.

  • fodkodrasz5 hours ago

    I searched but could not find the "bought" or "money" or "dollar" or "stock" words in the marketing fluff piece, so it definitely does not answer the question in the title.

    What was the value of the transaction?

    • mrweasel4 hours ago |parent

      The term "joining" irritates me more than it should, because you're correct in asking "What is the value of the transaction?". My guess is that they aren't joining anything, CloudFlare bought the company and is keeping the team.

      • shawabawa3an hour ago |parent

        > CloudFlare bought the company and is keeping the team.

        So the team is joining cloudflare...?

        • michaeltan hour ago |parent

          After an incredible journey, I’m excited to announce a case of beer is joining my fridge.

    • GaryBluto4 hours ago |parent

      It's a pretentious way of saying they acquired them. https://blog.cloudflare.com/tag/acquisitions/

    • dmoy5 hours ago |parent

      > What was the value of the transaction?

      I think this is being intentionally kept under wraps, so nobody who can say anything knows.

    • pzo4 hours ago |parent

      The did explain a little bit:

      > We’ll be able to do things like run fast models on the edge, run model pipelines on instantly-booting Workers, stream model inputs and outputs with WebRTC, etc.

      Benefit to 3rd party developers is reducing latency and improving robustness of AI pipeline. Instead of going back and forth with https request at each stage to do inference you could make all in one request, e.g. doing realtime, pipelined STT, text translation, some backend logic, TTS and back to user mobile device.

      • weird-eye-issue3 hours ago |parent

        You are seemingly answering something that they did not ask at all

      • badmonster3 hours ago |parent

        Does edge inference really solve the latency issue for most use cases? How does cost compare at scale?

        • viraptor3 hours ago |parent

          Depends on how much the latency matters to you and the customers. Most services realistically won't gain much at all. Even the latency of normal web requests is very rarely relevant. Only the business itself and answer that question though.

  • philipwhiuk2 hours ago

    It's maybe obvious why Replicate might want to be part of Cloudflare.

    It's less obvious why Cloudflare want Replicate.

    As for the price:

    > Replicate has raised $52.5M in funding from investors like Andreessen Horowitz, Y Combinator and Sequoia Capital, with last known valuation of $350M [2023]

    It would be interesting to know how much hype there is in valuations since 2023. I assume it's mostly vesting options because I doubt Cloudflare has the cash to throw around. I would guess $500M valuation but I could be off by a lot.

    • NicoJuicyan hour ago |parent

      Cloudflare has made considerable improvements in running small models in gpu's world-wide ( loading multiple small models).

      I think they want to be the provider of inference for specialized slm's. Replicate is a perfect acquisition for that, they have a large catalog of smaller models.

      With the acquisition they are saying that they have made enough improvements for the next step, earning money from those improvements.

    • essephan hour ago |parent

      500mil would be roughly 12.5% of a available liquid assets for cloudflare.

      They are a huge, huge middleman of internet traffic and many, many services.

  • tete3 hours ago

    Hmm, an AI company joining Cloudflare, a company's whose major strength is to take their customer's websites offline, selling it as saving the internet and such.

    Maybe when the AI overlords take over Cloudflare will be our last bastion of defense. :D

    • epse3 hours ago |parent

      Cloud flare taking a strong anti ai scraping stance. Then turning around and acquiring an AI hosting service also feels contradictory

      • RobotToaster2 hours ago |parent

        Buying an AI company when you have a monopoly on scraping most of the internet seems like good business sense.

      • JimDabellan hour ago |parent

        Cloudflare literally offers a paid scraping API as one of its services.

        https://developers.cloudflare.com/browser-rendering/rest-api...

  • nottorp3 hours ago

    So how long until Cloudflare joins the hated monopolies list?

    • MildlySerious3 hours ago |parent

      Their entire business model is effectively centralizing the web. The downtime over the last two weeks shows some of the problem with that.

      I have used their products and have more favor toward them than I do for the corporations you're referring to, but ultimately my question is the same.

      • bitfis3 hours ago |parent

        My guess, just a time question. Is Cloudflare publicly traded?

        • vidalee2 hours ago |parent

          They are, on the NYSE: $NET

    • debarshri2 hours ago |parent

      Tech is full of ironies. 5 years ago cloudflare was held as the savior of internet. People in HN and tech in general put them on pedestal. 1.1.1.1, generous ddos protection, cdn, adn to name a few.

      Fastforward to today, they being hated foe bringing down the internet, compared to failing giants.

      I think it is a reminder that evil and good recides within oneself.

      • nottorpan hour ago |parent

        > I think it is a reminder that evil and good recides within oneself.

        It's more like "organizations that attain monopoly position find themselves in a bubble that becomes disconnected from reality, regardless of the quality of their intentions".

        Most recent example is Google. Cloudflare next, probably.

    • RobotToaster2 hours ago |parent

      I thought they were already on that list.

    • gostsamo3 hours ago |parent

      I hate them a bit already, but beyond bringing down parts of the internet from time to time and occasional captchas, they are not an everyday annoyance like Google, Microsoft, and the rest.

      • cess11an hour ago |parent

        To me they are, using IPv6 and VPN means CloudFlare has trouble automatically identifying me and pesters me with image captcha loops.

        • essephan hour ago |parent

          Funny, I use them to provide ipv6 to ipv4-only endpoints.

          • lillecarlan hour ago |parent

            He's talking about tunnelbroker from HE being treated as malicious traffic by Cloudflare

            • nottorp16 minutes ago |parent

              Of course, soon only cloudflare traffic will be legit because you know, everyone uses it.

  • ChrisArchitect6 hours ago

    Related:

    Replicate is joining Cloudflare

    https://news.ycombinator.com/item?id=45953702