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Aligning Automattic's Sponsored Contributions to WordPress(automattic.com)
98 points by dangrossman 4 months ago | 60 comments
  • altairprime4 months ago

    Okay, this confirms a narrative I’ve been considering: Matt committed a degree of profit to his investors, and they’re not receiving it, so he’s chosen to attack WPE in order to reduce competition for revenue and drive paying users to his own product. (“My name is Matt Mullenweg and this is my favorite blog on the Citadel”, etc.)

    This is an obvious next step — until revenue increases or expenses decrease, Mullenweg’s corporation is no longer investing in Wordpress beyond the critical minimum necessary to present as if everything is fine. The “until WPE concedes” bit is just redirecting the underlying cause, which is that Wordpress.com isn’t increasing their growth in revenue year-over-year, which makes VC-style investors uneasy — they want hockey sticks, not dividends.

    The important thing when dealing with this sort of scenario is not to take the person’s accusations at face value, and not to let them distract you from discussing their own circumstances. If Mullenweg’s moves were intelligent and calculated, then what motivations would this psyops-style propaganda represent? That is the million dollar question that matters here, not the substance of whatever his latest attack is.

    “Are you so strapped for cash that you can’t afford to pay your lawyers?” is probably the simplest example of the kind of question that needs to be asked of this latest post. “How many months of runway do you have left before the lawsuit bankrupts you?” is the sort of question that the tech press should be asking. Dissecting the surface-level statements feels vengeful and just; discussing the obvious implications and making them the focus of press responses is much more impactful.

    • mthoms4 months ago |parent

      Along the same lines, this could be a pre-emptive action to provide cover for some forthcoming layoffs.

      • nchmy4 months ago |parent

        I wonder how the severance packages will compare to the alignment offers... (the 2nd of which may not have ever actually been honoured...)

    • mckravchyk4 months ago |parent

      I don't think it's that at all. The motive is quite clear. It's right there in the article:

      > We’re excited to return to active contributions to WordPress core, Gutenberg, Playground, Openverse, and WordPress.org *when the legal attacks have stopped*.

      This is a move to show how much the development of WordPress depends on Automattic (some 4k hours per week) and how WP Engine is using the product of that effort without giving much back (45 hours per week) - "A Level Playing Field". It all started from this and it sends a message "don't take it for granted".

      https://web.archive.org/web/20240927025102/https://wordpress...

      https://wordpress.org/five-for-the-future/pledges/?order=hou...

    • photomatt4 months ago |parent

      That's a very shallow assessment of Automattic's business, which has over half a billion in revenue and much of it not from WordPress. You also assume that investor pressure could drive company decisions, which is ridiculous given I vote 84% of the stock. Automattic has infinite runway, we're not a startup stumbling from funding round to funding round.

      • altairprime4 months ago |parent

        Automattic (it’s Auto-Matt-Ic as in Matt Mullenweg, who embedded his own name into the company name) is a reflection of Matt’s ego. If he fails his investors, he will view himself as a failure, and that’s not acceptable for someone who has literally embedded their ego in their business. Whether or not he has infinite runway, he does not have infinite VC reputation.

        While it’s possible he suddenly woke up one day and decided to become greedy and petty, it seems more likely that with the end of zero-percent interest rates, his investors are nagging him to increase his rate of growth of profit accordingly. Otherwise why rock the boat when, as you note, he’s already making money hand over fist? But it’s not rate of return annually that matters to investors, it’s the rate of growth of rate of return that matters, and that’s almost certainly trending negative by now.

        • Kye4 months ago |parent

          photomatt is Matt Mullenweg

          • altairprime4 months ago |parent

            I don’t generally take note of HN usernames when commenting, but noted. Certainly that does put him in the unique position of being able to substantively disprove me, if he chooses to!

            However, if Automattic is indeed flush with unlimited runway, then the lawsuit is not in contention for any resources needed by the Wordpress project, which lends credence to this being simple market manipulation — i.e. “we have ceased Wordpress development to drive the community and userbase into pressuring WPE to increase investment into Wordpress open source work”, which only works when there are few (or no) serious competitors. It could be a precursor to taking future development of the Wordpress project closed-source, too. We can only guess.

      • glenstein4 months ago |parent

        The legal action at issue apparently "diverts significant time and energy that could otherwise be directed toward supporting WordPress’s growth and health." So there must be some limitation to that runway, no?

        • mthoms4 months ago |parent

          If I had a dime for every instance where Matt shamelessly contradicted himself I'd be a rich man.

      • 4 months ago |parent
        [deleted]
      • vinnysgreen4 months ago |parent

        Seems like you have it good. It sounds like it is a personal decision to be an insufferable loser in the industry you cultivated.

        • Kye4 months ago |parent

          This is one of those times I wish HN could support GIFs without it becoming unmanageable. The "You do get how that's worse, right?" clip fits right in here.

    • andrepd4 months ago |parent

      Well, isn't a private equity-funded legal onslaught a valid reason for struggling? Genuine question.

  • minimaxir4 months ago

    > We’ve made the decision to reallocate resources due to the lawsuits from WP Engine. This legal action diverts significant time and energy that could otherwise be directed toward supporting WordPress’s growth and health. We remain hopeful that WP Engine will reconsider this legal attack, allowing us to refocus our efforts on contributions that benefit the broader WordPress ecosystem.

    The only reason the lawsuit happened is because Matt started the feud. This is literally the "guy puts stick in own bike wheel then falls off" meme.

    • cindycindy4 months ago |parent

      [flagged]

    • photomatt4 months ago |parent

      It started because WP Engine was abusing the WordPress and WooCommerce trademarks in a way that was confusing to customers around the world.

      • legitster4 months ago |parent

        Trademark abuse is a "business-on-business crime". Even if you were in the right (nobody was confused about branding except for you mother, apparently), this is not a cause you can expect users to rally behind.

        Even the staunchest Disney fans don't rally behind Disney when one of their "trademarks gets abused".

        • Marsymars4 months ago |parent

          > Trademark abuse is a "business-on-business crime".

          So, I get where you're coming from, but I also have some second-hand exposure here because my wife is a trademark agent (and has to put up with all my inane hypotheticals about trademarks) - while you can call it a "business-on business crime", the question of fact revolves around whether an average consumer would get confused.

          As a consumer, I'd feel pretty miffed about being misled into purchasing a product due to trademark confusion.

        • lrae4 months ago |parent

          That's actually not true. E.g. Nintendo fans vs Palworld / Pocket Pair.

          • nolok4 months ago |parent

            You're actually proving his point.

            Palword vs Nintendo is not a trademark case but a patent one. People in gaming are notably very much not in love of patents restricting what games can or can't do.

      • Twirrim4 months ago |parent

        I'm curious, are you just surrounded by "Yes men" at work? Do you actually have people who meaningfully criticise you or decisions from your leadership team?

        • TheNewsIsHere4 months ago |parent

          There has been fairly widespread and well corroborated reporting that Matt has intentionally removed or incentivized people to leave who don’t agree with him.

          My personal opinion theory is that either he is suffering a significant mental health crisis, or cynically trying to cash in on how widespread WordPress has become.

          Of course we have seen this play out in FOSS history before, and we know how it goes, so it’s almost immaterial why he’s trying so hard to blow up his own spot.

          • gritspartan4 months ago |parent

            Matt posted a blog late last night about blocking Joost de Valk, Karim Marucchi, Se Reed, Heather Burns, and Morten Rand-Hendriksen on Wordpress.org. It's precisely because they disagree with Matt's leadership.

            https://wordpress.org/news/2025/01/jkpress/

            • TheNewsIsHere4 months ago |parent

              When I saw that dreck in my inbox this morning I was speechless.

              His talent for penning cynical, backhanded, sanctimonious doublespeak is astonishing. I genuinely believe he is unable to relate the reality around him to his actions.

              I have a meeting next week where I have to try to explain all this nonsense to a marketing agency that has placed a lot of WordPress business with us. We plan to exit to the fork ecosystem as soon as it’s running and stable.

      • mthoms4 months ago |parent

        That's not what you said at WCUS. You only mentioned the trademark issue as an aside. Your primary beef was with their contribution level and the fact they were funded by private equity. That's a fact. Plain as day.

        Stop trying to rewrite history. There is documented evidence of what actually happened.

      • ballfoodsafe4 months ago |parent

        And yet you have never pursued a trademark lawsuit which you clearly believe you would win. Why is that? Nor did you ever mention the trademark until they refused to hand you $32 million and became a cancer which must be eradicated.

        It's almost like if you had not so loudly and deliberately set out to destroy the company you wouldn't currently be so tied up in this litigation which is apparently such a massive drain on Automattic's resources. But yeah, this is all WPE's fault. For trying to stymie your campaign to destroy them by leveraging laws which exist for exactly this purpose. How dare they. There was just no way to see this coming.

        Aside: in the last 15 years I have had to explain the difference between .com and .org to hundreds of people. I don't recall a single instance of having to explain that WP Engine is not affiliated with either the project or the commercial hosting company. And now so many parts of .org unexpectedly direct navigation to .com. Remind me again who is brazenly and unfairly profiting off of the WordPress trademark?

        • pachorizons4 months ago |parent

          Unsurprising that Matt never replied to you.

      • vinnysgreen4 months ago |parent

        You are the dumbest person in most of the rooms you enter. A judge will express this in more words and flair, but it will mean the same thing.

      • throw161803394 months ago |parent

        That doesn't justify an extortion attempt, preventing users from receiving security updates, stealing their plugins, unfair competition, or banning their developers.

      • LordAtlas4 months ago |parent

        Absolutely. Sounds like a slam dunk case. Which is why you sued them for trademark infringement, right? You had them dead to rights because if you google "wordpress hosting", WPEngine is the only site that comes up.

        Oh, that didn't happen. Because you know you would lose that case.

      • MM-hypocrite4 months ago |parent

        > Is there a law that says you have to give back? No. There is a law that says you can’t violate the trademark, so that’s the law that we’re using to try to encourage them to give back.

        https://youtu.be/H6F0PgMcKWM?si=mcjqRvZsTh8KDjnw&t=804

      • 4 months ago |parent
        [deleted]
      • gritspartan4 months ago |parent

        Still not buying this argument.

        If it was a simple matter of trademark abuse, your attorneys talk to theirs. If nothing good comes out of that, your attorneys file a suit. Have you done this? Nope.

        This is not about the supposed trademark abuse.

      • 4 months ago |parent
        [deleted]
      • rideontime4 months ago |parent

        Do you think we don't remember your confession? Do you just think we're stupid?

  • mthoms4 months ago

    Notably, Matt will still personally control what is and isn't allowed to be contributed to WordPress Core.

    Otherwise, the very first commit should be removing all the personally identifiable information and other telemetry sent back to Matt's personal website (WordPress.org) and WooCommerce.com that isn't properly documented anywhere. [0][1]

    At the very least, there should be code changes facilitating informed consent.

    Of course, even though that is in the best interest of WordPress users, Matt Mullenweg won't let that happen. Because, money.

    [0] https://duanestorey.com/posts/down-the-rabbit-hole-a-deep-lo... [1] https://x.com/SybreWaaijer/status/1875230654054752374

    • aithrowawaycomm4 months ago |parent

      Adding an xcancel link for people who don’t have Twitter: https://xcancel.com/SybreWaaijer/status/1875230654054752374

      The fact that they snoop on your revenue is pretty outrageous.

    • max_k4 months ago |parent

      > Otherwise, the very first commit should be removing all the personally identifiable information and other telemetry sent back to Matt's personal website

      This is one of the things I removed in our WordPress fork. I found it horrifying to learn that an open source software does such a user-hostile thing, and wondered why nobody but me objects.

    • keikobadthebad4 months ago |parent

      [flagged]

      • mthoms4 months ago |parent

        Frankly, I don't know where you got the idea that someone is being asked to "blow money" from my comment. Removing the telemetry code would be dead simple. I'd be delighted to do it.

        The actual problem is with getting them to accept the code changes. But I thought that was obvious. I guess not.

        • keikobadthebad4 months ago |parent

          The guy is refusing to spend money on what you think is in "the [best] interests of wordpress users", presumably that is what you think is in your interests, and you're complaining about that.

          It's a gpl project, if the people complaining about how it is maintained care, they are granted the right to step up and do something about it. For example fork it, either wholesale or a light version with things you don't like stripped.

          Collectively, users have these rights. I don't think they have any right to expect the guys doing to work to do it for them, or even give the time of day to some leech-only "community" that shows no gratitude or useful contribution, just demands and entitlement, and doing as much as possible to blacken the name of the guy producing the work they are relying on.

          • mthoms4 months ago |parent

            Again, your comment makes no sense as a reply to mine. Money has nothing to do with what I'm suggesting. I would happily make the code changes myself. It wouldn't cost anyone a single cent. Zero.

            I get the impression you don't understand how open source contributions work because you keep talking about "spending money" as if it's a relevant counterpoint. It isn't.

            When you reply, try to focus on the point actually being made: that Automattic will not accept certain code contributions, no matter how much better they make WordPress for its users.

            • keikobadthebad4 months ago |parent

              Bro, you did read the article you are commenting on, right?

  • mrkramer4 months ago

    This is one of the most stupidest and toxiest moves ever; imagine Google saying: millions of devs and thousands of companies use Golang and they are not contributing as much as we do so we are going to drastically lower our contributions just to sabotage other devs and companies.

  • throw161803394 months ago

    Sheesh. My 6 year old niece has better control of her emotions than Matt Mullenweg.

    • tomcam4 months ago |parent

      And just as strategic. When I asked her for a donation to my FOSS project she looked at me dead in the eye and asked “What’s the Bluey angle?”

  • kennethallen4 months ago

    I'm going to take all of my toys and go home until everyone promises to stop being mean to me.

  • wpinsider4 months ago

    Given Mullenweg and Automattic hired a full time ‘Executive Director of WordPress.org, does that mean that Automattic will contribute 5 hours to Wordpress beyond that?

    Also fascinating that Mullenweg is willing to back away from the WordPress people love, but won’t let others engage to take up the slack. Has he been blocking WPE and others contributions if they don’t line up with his/Automattic’s commercial interests all along? Is there another shoe to drop?

    If community members submit code to improve core by removing the dependency on .org and allowing users to choose will Mullenweg allow it in?

  • urda4 months ago

    Is there a leading Wordpress fork?

    • mattrad4 months ago |parent

      ClassicPress is the only public one with any traction. wordpress.com could be considered a private fork.

  • daft_pink4 months ago

    Reality is that Wordpress is not an application for Hacker News techie types who can just create their own whatever. It’s a website appliance where you can have someone design focused apply a design, mash in a few plugins and assign some slightly higher than minimum wage fresh employee to manage your website.

    We are not the target market for this product.

    • jeanlucas4 months ago |parent

      That's like saying PHP is not good enough for HN.

      Not everyone here is building an AI based SaaS for YC

      • TheNewsIsHere4 months ago |parent

        It’s definitely an overly broad brush.

        Usually reinventing every wheel is a waste of time and resources, and that’s why when you need a website, you might reach for WordPress, or Hugo, or Craft, or whatever else.

        Not everyone wants to spend development time crafting a custom website platform. Unless you’re trying to craft a custom website platform of course. That’s not most businesses.

    • Tepix4 months ago |parent

      The wordpress ecosystem is a behemoth. Even it isn't for you and me, it plays a super important role.

      • bookofjoe4 months ago |parent

        Yes. In previous discussions it was noted repeatedly that 40% of websites use WordPress.

        • ballfoodsafe4 months ago |parent

          I always find that metric kind of interesting in that it's only grown less than 1% in the last three or four years. In the preceding period of the same length, it gained 10%. I anticipate this year's numbers to show loss, in no small part due to Matt's dogged contributions.

          • bookofjoe4 months ago |parent

            My sense is that he could well pull the whole house down a là Samson.

  • Kye4 months ago

    Petty

  • 4 months ago
    [deleted]