It was falling behind. The dodgy stores were getting more creative and Fakespot needed to play catch up.
You've got stores that would include a $5-$20 coupon/gift card in the item in exchange for a positive review. Sure, this didn't 1:1 translate but if a user did it would look like a legitimate review.
You've got a plethora of LLMs out there just itching to GENERATE.
Then an expensive option I was suprised happened - I bought a Dyson clone vacuum cleaner off of Amazon. A few weeks later, the company emailed me and said 'We have a new model. Buy that one, leave a review, we'll refund the purchase'. So I did it. This happened about 10 more times in 2024. My outdoor shed is entirely stick vacuums.
Feel a bit dirty doing it but that's ok I've got 12 vacuums that can clean my conscience.
I think Fakespot would have difficulty with all 3 of these scenarios.
Some company paid be 100 bucks to change my review to be positive so they sent the money via PayPal no problem then I changed the review to say they paid me to write a glowing review and of course Amazon ended up removing the review for being harmful to their customers
Amazon is awful when it comes to striking down accusatory customer reviews.
Last year I (like a fool) purchased some chunky thru-hole MOSFETs on Amazon. Lo and behold, despite the datasheets promising a few amps with 3.3V at the gate, I only got a few milliamps. Obviously counterfeit - but no matter how hard I tried or how much indirection I employed, Amazon always took down my review warning others of this verifiable fact.
You can't use the word "counterfeit" or suggest that. But you can absolutely give 1 star and explain you only got milliamps. I have a bunch of 1 star reviews. I've never had anything taken down except when I used the word "counterfeit". Also, I get it -- how do you know if it's actually counterfeit, or genuine but low-quality? There are a bunch of things I've bought that I suspected were counterfeit, then went to my local store and discovered no, the authentic item is just crap.